In 2022, Zynga Poker grossed approximately 88 million U.S. The game can be played on Facebook and the app remains one of Zynga’s top grossing gaming app to date. One of the most popular titles in this segment was - and still is - Texas HoldEm Poker, a poker gaming app published by Zynga.
This is significantly higher than the amount than users of other gaming genres are spending on their digital content. Social casino players are also more willing to spend money on in-game content than other players – in 2021, the average value of in-app purchase transactions per paying user amounted to 12.28 U.S. Compared to other genres, casino apps are usually monetized through in-app purchases and only about a quarter of casino gaming app revenues are generated via in-app advertising. What once started as social network-based browser games in the early 2010s morphed into Facebook-to-mobile games with casual gaming apps exploding in popularity with the increased usage of smartphones among the population. Social casino gaming compared to other mobile genres
